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True Telecom has formed a six month fundraising partnership with charity Make-A-Wish UK in a bid to help it reach this year's £11.5m target, which will allow more than 1,000 wishes to be granted to children and young people fighting a life-threatening condition.
True Telecom kicked off its fundraising efforts by staging a bake sale in its Dartford HQ. The company has a number of other charity events lined up and staff will contribute £2 per month to dress down on Fridays.
CEO Stuart Griffiths said: "Nothing makes people come together more than helping those in need and we are dedicated to raising money for Make-A-Wish during the remainder of the year."
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