True Telecom has reported the most profitable start to a year in its history after surging sales and the introduction of a field sales operation in January helped its first quarter revenue to rise over 300%.
The jump in figures mainly reflect continuing record sales across all parts of the business from direct sales to channel.
The company benefitted from its strong position in the market due to the growing popularity of SIP, hosted VoIP, mobile, fibre, broadband and traditional lines and calls, with the addition of merchant services to its portfolio also gaining traction and performing well.
Stuart Griffiths, Chief Executive, called the results 'a giant leap' towards achieving True Telecom's ambition to become one of the largest SME suppliers in the market, hailing Q1 2016 as the start of a 'very special and exciting time' for the company which now has 'all bases covered'.
"Our performance in the first three months of 2016 puts us in a prime position to post yet another record period," said Griffiths.
"True is on course for an all-time record month in April and on target for a new record quarter in Q2."
As well as establishing field operations Griffiths said the positive results also reflect the company's focus on growing its outbound teams and improving profitability through rapid customer adoption.
"Within the next quarter we are aiming to add 2,000 small to medium enterprises per month from our direct outbound teams alone," added Griffiths.
Director Mark Baines is also upbeat about the outlook for 2016 and beyond, saying the company's 'dedicated and diligent' approach to breaking sales records will continue to raise expectations.
"We are executing our growth strategy well," he said. "It's a great time to be involved in such an exciting business, and with a great team driving True Telecom forward we are confident that the records will continue to tumble."