Analytics firm ThoughtSpot is building out its European channel with the appointment of Martin Green as General Manager EMEA.
He has nearly 20 years of experience at the helm of EMEA operations at enterprise software companies including Satmetrix, Merced, Nice Systems and Medallia.?
Green said: "ThoughtSpot established a beachhead in 2017 with mainly British companies like De Beers, JD Sport and BT. We have ambitious growth plans for 2018 in the UK plus other EMEA sub-regions.
"Having spent much of my career in customer experience it's taught me how critical it is we deliver huge value to our customers."
Palo Alto-headquartered ThoughtSpot pitches its solution as 'AI-driven analytics for humans', and 'putting the power of a thousand analysts in every business person's hands'.
According to the company, business people, rather than data scientists, can use Google-like search to easily analyse billions of rows of data and get trusted insights automatically.
ThoughtSpot was co-founded in 2012 by Ajeet Singh, former co-founder and chief product officer at Nutanix.
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