Telecoms World on call for Ghostbusters

Orpington-based Telecoms World provided the freephone number for the Ghostbusters main promotional campaign in the UK. The movie opened last month and was promoted at Waterloo station via a striking marketing installation (pictured).

The number also appeared on phone boxes across the country and callers were routed to a voice message from cast member Chris Hemsworth who plays the secretary at Ghostbusters HQ.

Sam Diamond, Director of Telecoms World, said: "Working with the Ghostbusters promotional team in the UK has been an adventure. With the majority of movies now being wholly promoted through digital channels it was refreshing to see the use a freephone number as a main point of contact."

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