Four directors from South West Communications Group will tackle the Three Peaks Challenge next month to raise money for the Prince's Trust.
swcomms' MD Brian Lodge and board members Jon Whiley, John Holdstock and Sean Doyle will attempt to scale Ben Nevis, Scafell Pike and Snowdon in less than 24 hours on June 20th.
The challenge will see the quartet visit three different countries, climb 3,064 metres and walk 29 miles.
Lodge said: "We are of varying ages, sizes and abilities, so this really does represent a challenge. More than that though, we want to raise as much money as we can for the Prince's Trust, for which we became a patron last year. They carry out some fantastic work across the South West and we want to support the young people they help every day."
swcomms' CEO and chairman Tony Rowe OBE will chauffeur the group 470 miles between each peak. "Tony has a pretty big part to play in achieving our 24-hour target time," added Lodge. "He will need to drive overnight to deliver us at the foot of each mountain in a safe and timely manner. He will also oversee nutrition on the move and the all-important motivational talks, not to mention sharing a pint or two with us at the end!"
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