Leeds-based Skyrack Telecom, which began its commercial life in 2009 as a provider of unified telecoms services, is to rebrand as Simetric Telecom.
According to its leaders, John Murray and Gavin Sweet (pictured), the revamp reflects their ambition to expand into new markets.
"The time is right for us to take the business forward and bring our voice services and technologies to a new audience," stated Sweet.
As well as kick starting a campaign to widen the market for converged phone systems the rebrand heralds new developments in mobile convergence services.
"We are positioning our Mobile-X network is a solution to the disconnect between fixed and mobile," added Sweet. "In the coming months we will roll out new services that push mobile convergence to new places."
The Mobile-X service works by blending landline and mobile telecoms using a SIM on any unlocked smartphone or standard handset, and is delivered in a channel reseller model.
To simplify hosted comms Simetric provides packaged systems, bespoke solutions and integrated mobile designed for all types of business.