A lack of skills is the biggest challenge to selling and delivering cloud services, according to new research from intY.
The survey of delegates at intY's annual Cloud Fest event found that 37% of cloud resellers identified a lack of staff skills to support the solutions as one of the biggest challenges to selling and delivering cloud services, the highest rated opinion.
In addition, 31% of respondents rated not having enough staff to sell cloud solutions as one of their biggest challenges.
Craig Joseph, COO at intY, said: "The lack of skills in both sales and support of cloud services presents a double threat. Resellers who can't offer a convincing and seamless cloud solution to their customer's risk being forced out of the marketplace completely, and missing out on the potentially huge revenue streams to come from cloud computing.
"For enterprises, the transition to cloud services is critical to enable them to take advantage of the operational efficiencies and potential for new product and application development that cloud technology offers. An enterprise that wants to succeed in the era of digital transformation must look to the most effective technology to help them do so, and it is increasingly clear that this will be the cloud.
"We believe that it is our duty as a value add distributor to help our resellers up-skill their staff and give them the tools they need to succeed in the market."