Sabio adds to customer experience capabilities with Bright acquisition

Sabio's capabilities in the realm of customer service data and analysis have been boosted by the acquisition of Bright UK. The deal builds on Sabio's March 2017 acquisition of Rapport. Lyceum Capital-backed Sabio will leverage Bright's consultancy and SaaS data solutions to provide insights for contact centres via a combination of real-time customer feedback analysis, comparative benchmarking and employee surveys.

Sabio Group CEO Andy Roberts stated: "The addition of Bright's solutions and services to our portfolio will support our customers in driving further operational and financial value from their CX programmes."

Bright UK MD Mats Rennstam added: "Since we founded Bright we've carried out more than a 1,000 client engagements and surveyed tens of millions of our clients' customers, so we know what it takes to build a best-in-class customer service operation.

"Joining Sabio is a smart move for Bright as it gives us the opportunity to share our data insights with Sabio's broader global client base."

Sabio Group's Chief Commercial Officer Russell Sheldon commented: "We are seeing a major shift from multi-channel touch-points to integrated journeys. Top performing organisations across all industries who focus on making their customer experience brilliant will continuously measure, benchmark and fine-tune these experiences.

"Combining Bright UK's index and data insight services with Sabio's customer experience solutions will ensure that our customers continue to maximise the return on their CX investments."