Purple WiFi has appointed Roberto Aguirre as Service Provider Director, EMEA, reporting to Eric Law, VP of Worldwide Sales.
Working out of Madrid, Aguirre will be responsible for positioning Purple WiFi in Europe, the Middle East and Africa and will be working with top Service Providers to target enterprise customers across public administration, multinationals and retail vertical markets.
This will include examining their WiFi strategy within a cloud -based solution and managing the addition of social media login, real time reporting, content filtering, marketing tools and location analytics.
Roberto joins Purple WiFi from Cisco Systems where for the past 16 years he has worked in numerous Sales Director roles, predominantly in the Service Provider segment on an international scale.
Aguirre also successfully drove both the Telefonica Channel as well as the cable operator. Prior to this he led the Service Provider Sales Team across the EMEA region.
Law said: "Roberto has a long history of partnering with service providers helping them develop and take to market profitable managed services. His appointment is a reflection of the importance of the Service Provider segment to Purple WiFi as we help them provide new services and new ways of engaging with their current and new customers."