Pragma gets thumbs UP for marketing campaign

Pragma has lifted the lid on UP Campaign, an upgrade to the Ericsson-LG iPECS marketing toolkit.

"The UP Campaign strategy delivers a fresh thinking approach and covers marketing platforms that Pragma partners favour from social media posts and videos, to white papers, infographics and web banners," explained Will Morey, Head of Sales and Marketing at Pragma.

Pragma engaged with their partners from the outset to ensure a successful campaign was delivered.

"We will continue to focus our efforts throughout the year on delivering a marketing campaign that provides our resellers with a competitive advantage," added Morey.

Mike McHugh, MD at Network Digital Communications, said: "The UP Campaign toolkit has already played an integral part in our marketing strategy. The collateral covers all marketing angles providing content for our social media platforms, video content, presentations and lots more. The UP Campaign has supported our business goals by giving us additional tools to engage with existing and new customers."

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