Panasonic Business has appointed Nuvias as its first pan-EMEA distributor for its range of business IP phone handsets.
The initial roll-out will focus on established markets for Nuvias, including the UK, Benelux, Germany and France, along with Southern Europe and the Nordics.
"As a full end-to-end unified communications solution provider, backed up with the technical skills and experience to support service providers and resellers, Nuvias adds an exciting new dimension to our distribution across EMEA," said Raphael Studer, European Partner Account Manager for SIP Products at Panasonic System Communications Europe.
"The Nuvias Unified Communications Practice will be able to replicate its well-proven and successful model to drive sales through both existing and new channel partners."
Steve Harris, EVP Unified Communications for Nuvias (and formerly managing director of SIPHON Networks), commented: "Panasonic is one of a number of unified communications vendors taking advantage of Nuvias' growing UC capability to increase EMEA sales.
"Nuvias' drive to expand its Unified Communications Practice will also help existing and new reseller/integrator channel partners across EMEA to benefit from the opportunities presented by the rapidly expanding UC market."