O2 Business has announced the first winners of its 2015 Customer and Digital Excellence Awards, following the re-launch of the O2 Direct Partner Network on 1st April.
The new awards are indicative of O2's new approach as they reward a partner's overall capability to provide 'world-class' customer support and high level of digital knowledge and expertise, instead of grouping them by their scale and size alone.
The O2 Customer Excellence Award focuses on partners' overall capability to provide world-class customer support and service, and to retain customers. The O2 Digital Excellence Award focuses on digital knowledge, capability and performance and covers O2's partnership with Microsoft and other digital providers.
The 2015 O2 Customer Excellence Award winners:
· ADSI
· Cellular Solutions (North East)
· Fleet Mobile
· Corporate Wardair
The 2015 O2 Digital Excellence Award winners:
· Aerial
· Cellular Solutions (South)
· Chess Telecom
· Carphone Warehouse Business
· Daisy Direct
· Maintel
· Vivio
Ten partners achieved both the 2015 O2 Customer and Digital Excellence Awards:
· Active Business
· Active Digital
· Annodata
· Atlas
· Challenger
· Pure Telecom
· Signal
· The One Point
· Uplands
· 8020
Winners receive new excellence award branding, additional commercials and further marketing and digital consultancy to help develop their business.
Jason Phillips, Head of Partners for O2 Business, said: "These awards represent a significant shift in the way we work and we are rewarding partners who have successfully made that shift with us.
"We will continue to work closely with all our partners to deliver above our customers' expectations while build on our success and momentum in the SMB market."
A year in the making, O2's biggest evolution of its indirect channels in the last five years saw the launch of the O2 Direct Partner Network on 1st April.
The move to replace three-year partnerships with five-year partnerships has been well received by the partner community.
Phillips added: "Partners are now recognised not by their scale and size alone but also by their ability to focus relentlessly on the customer and be capable of diversification. Partners are now rewarded on customer experience, churn, value and digital product adoption - real recognition that the market has changed."