Samsung Unified Communications distributor Nimans has drafted in Joe Casari (pictured) to take the South Korean vendor's UK strategy to a 'new level'.
He joins Manchester-based Nimans as Head of Samsung, moving from Promethean where he was Head of International Alliances.
Prior to his nine year stint at the education sector specialist Casari was Dolphin Telecom's Head of Channel for three years.
"We have many new plans in the pipeline to help customers gain greater market share, including a dedicated website and enhanced levels of reseller support," stated Casari.
Nimans became Samsung Unified Communications' exclusive UK distributor in November 2017.