Cash from NFON's floatation on the Frankfurt Stock Exchange will be used to grow the cloud telephony business's channel operation across the UK according to UK Managing Director Myles Leach.
The IPO is expected to raise up to 50 million euros and Leach is confident he will secure a significant proportion of the new funds available to help UK resellers embrace growing Cloud telephony opportunities with NFON across all sectors.
Speaking at UC expo last month Leach told Comms Dealer: "We have grown over the last four of five years and the UK is the second largest market for us outside of our core market in Germany.
"The IPO means we will be able to invest more in our channel partners with marketing, incentives, promotions and brand development."
NFON has three key distribution partners Chess, Westcoast and Scansource, which is planning a relaunch of the company's product offerings to the channel alongside end-point manufacturer Polycom.
NFON also has 100 plus direct reseller partners and, as Leach stressed, helping IT resellers migrate into supplying of Cloud based voice solutions will be a key strategy going forward.
"There must be many IT resellers who have been thinking about voice for two years or so but have not done anything," added Leach. "Through our relationship with Westcoast we know they like the NFON approach - especially what we have done with Skype integration - because it's a simple licencing model.
"We are making it easy for those resellers to get into voice which makes them stronger in their own customer base. They can be up and running within two or three weeks and importantly they'll be working with a supplier that owns the technology roadmap."