Distributor Midwich is to provide Xerox cloud-based managed print services to the European SMB market.
Midwich has operations in the UK and Ireland, France, Germany, Benelux, Iberia and Australasia.
In addition, Midwich will distribute Xerox's suite of MPS products including Light Production and Versant and ConnectKey devices to its 6,000 strong VAR channel.
Richard Wells, XPS GM at Midwich, said: "SMBs are looking for ways to automate workflow and improve productivity."
Andrew Morrison, MD for Xerox UK & Ireland, added: "With the paper-to-digital conversation fast becoming the new normal for business owners, MPS is an important enabler for digital transformation."
Last September, Midwich acquired a majority stake in Gebroeders van Domburg, a distributor of audio-visual and lighting solutions in the Netherlands.