Distributor Midwich aims to kick start channel sales of SMART Technologies products with a credit offer worth up to £30m.
The companies formed a partnership last month, and interactive displays and collaboration have been identified as growth opportunities in the education and enterprise markets, with the distributor aiming to push SMART's interactive flat panels and Learning Suite education collaboration software.
Louise Nevard, Head of Credit at Midwich, stated: "While we are helping to accelerate SMART Technologies' channel strategy, we are also providing partners with ready-made credit facilities.
"For Midwich, the initiative will drive sales, open up new customer relationships and help us further strengthen our existing ones."
Stuart Mizon, Divisional Director at Midwich, added: "Continuing our support for the channel and enabling businesses to grow further through their partnership with Midwich is another major aim of our new credit strategy.
"Our proactive credit strategy will help channel partners sell more SMART Technologies products."