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Hants-based M12 Solutions is to provide a local loop unbundled Internet service from the Basingstoke and Winchester telephone exchanges and launch a new service brand, Giganet.
MD Andrew Skipsey said: "When we launched our rural Internet brand, Wessex Internet, little did we realise that we would be able to generate such a strong identity, clear culture and values, which have since helped us to distinguish ourselves.
"With Giganet we want to provide the same customer service to new customers who will get our connection via the new Openreach cabinets and fibre last mile service."
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