Red Box Recorders has drafted in Martyn Ward (pictured) as Chief Revenue Officer and posted existing exec Pete Ellis to the Chief Product Officer role.
According to CEO Richard Stevenson the appointments signal the growing scope, ambition and stature of the channel in the company's long-term expansion plans.
"The global channel is our core route to market and this investment in our executive team provides additional focus on sales and product strategy, global partnership development and support for our resellers," he stated.
Ward brings senior commercial and operational experience across a range of business environments including start-up, turnaround and large US-based corporations. During a stint at AVEVA he was responsible for the FTSE 250 engineering software business's global operations.
Ellis has been a member of the Red Box executive team for more than two years. He was previously Chief Architect at Avaya, responsible for designing telephony and contact centres for some of the world's largest banks.
He then led several of Dimension Data's European business units and more recently was MD of O2's ICT and digital business.