Giacom's 4,000-plus IT reseller network can more easily sell and license cloud services following the launch of the firm's Cloud Market, which replaces the MessageStream brand.
In designing the platform Giacom prioritised the key requirements of resellers, such as easing the customer journey, simplicity in its usage and availability on any device.
To bring cloud solutions to its partner network Giacom works with vendors such as Microsoft, Acronis, Bitdefender and TalkTalk Business. Giacom Cloud Market also offers the recently launched hosted VoIP product.
"Resellers can provision cloud services such as Office 365, Signature Hosted Exchange, Acronis Backup Cloud and Bitdefender GravityZone in minutes," stated Giacom MD Mike Wardell.
"The launch of the Cloud Market comes at a pivotal point in Giacom's journey. With several exciting product launches planned, our customers needed a modern, easy to use and flexible way to manage and deploy services."
Cloud Market is supported by a new website, a new reseller facing blog, while social media channels are being leveraged to quickly establish the new brand.