Cloud provider Fuze is pinning its global expansion hopes on recruiting resellers to a new partner programme.
The company previously operated a referral-only model but aims to extend its reach in North America, the UK and Europe, Australia, New Zealand and Africa via a channel building strategy.
Fuze is also piloting professional services and support partner engagement models with additional programme components to roll out in 2018.
"Unified communications and collaboration stands as the next hyper-growth market opportunity for the channel, and we are excited to launch this expanded partnership programme as a core element of Fuze's business growth strategy," said Chris Doggett, Chief Sales Officer, Fuze.
"We have expanded the programme to enable value added resellers, solution providers, IT and communications solution consultants to offer Fuze's platform, backed up by sales and technical support and more benefits as partners move to higher tiers."
Partners are able to choose their own levels of involvement across the Fuze sales process, whether it is collaborating on customer acquisitions from start to finish, or offering an initial recommendation.