Over 150 customers and prospects attended Alternative's FusionLIVE 2016 event at the end of last month.
Held at Victoria House in London the show was intended to provide a deep insight into the service provider's proposition set, which is built around workspace, collaboration, infrastructure, and visibility and control.
Alternative's creative team used the sprawling whitewashed basement of the neoclassical building as a canvass to create a series of sets, tech bars, theatres and workspaces, to reinforce Alternative's consolidated 'device to data centre' propositions.
The busy tech bars enabled delegates to talk and test products openly with experts from Alternative and vendor partners, while a packed keynote theatre provided a series of business IT focused presentations from Microsoft, Avaya, Citrix, Wandera and Netapp.
Alternative has had a hectic 18 months following the acquisitions of InterceptIT and ControlCircle, and the opening of its new group headquarters and concept lab at 240 Blackfriars Road in London.
The company's products and services include cloud computing, virtualisation, managed hosting, fixed line voice, mobile, systems, IP networks and complex billing software solutions.
Nick Burrows, Proposition Director at Alternative, commented: "FusionLIVE gives our customers access to a range of resources they need in order to make the right choices for optimising, augmenting and developing their IT infrastructures and deliver tangible business outcomes.
"By bringing everything together under one roof, customers have the opportunity to see how things work both individually and as a whole, hence the name Fusion."
Pictured are Alternative's Fusion Live creators Aidan Jackson (Communications Director), Nick Burrows (Proposition Director) and Suzanne Langton (Marketing Manager).