Fidelity Group has signed up 20 new partners following a series of educational events the service provider organised at the world famous Leander Rowing Club near its offices in Henley-on-Thames.
The three concurrent events were specifically focused on IT providers and according to Sean Dixon, former GB rower and sales manager at Fidelity, underlined the thirst for knowledge about comms opportunities from the IT channel.
"We expected to sign up half a dozen new partners but to achieve 20 was amazing," he said. "The feedback was incredibly positive with some directors saying it was the best partner day they had ever been to."
At each event Dixon and the Fidelity team outlined an array of opportunities in comms services based on Fidelity's revenue share business model. The main talking points included VoIP, Applification and M2M.
"A lot of the partners took a real interest in our M2M and applification opportunities," added Dixon.
"Our Smartway2 app was a concept that resonated well with them as they understood the efficiency and effectiveness of having a booking system for boardrooms."
The Fidelity Group has strong connections with the Leander Club with current GB rowers including Emma Spruce and former rowers Dixon and Dan Boddington all working at the company.
Guest speakers at the events included Matt Langridge who was part of the British eight that won a silver medal at Beijing and a bronze at the London Olympics in 2102.
He described his adventures and the fundamentals of top class rowing that are transferrable to business and said he will hang up his oars after hopefully winning gold at the Rio Olympics.
Fidelity's Emma Spruce also gave guests a tour around the private and exclusive world class facilities Leander offers its elite rowers.
Pictured above are the Fidelity team and director guests in the Leander boathouse.