ICT resellers that fail to take advantage of the low energy prices are missing out on thousands of upfront cash deals according to comms entrepreneur Simon Payne.
Speaking at the House of Commons, the Fidelity Group CEO told assembled guests at the launch of his new Fidelity Energy business that leveraging the relationship comms providers have with customers to help them reduce energy bills was a' brutally simple' concept.
Fidelity Energy has negotiated deals with 14 of the world's leading energy companies which means customers can be almost guaranteed savings on their energy bills.
"This is a once in a blue moon opportunity," said Payne. "We have built the infrastructure and established trading relationships over the last 18 months.
"We are now in pole position to capitalise on this rare occurrence. We have invested heavily in automation and that has enabled all our partners to jump on the bandwagon using our white label offering."
Payne said 57% of customers his team have approached in the last few months have signed over to Fidelity Energy and the company will exceed £1m in net earnings in its first year of trading.
"This is a 'money today not tomorrow' proposition that resellers should get their heads around now," he added. "It is not difficult to set up and it could mean a vast difference to a reseller's cash flow, increase customer stickiness and lock in recurring revenues.
"The beauty of this is that there is no real sales process. Resellers will already have a close relationship with customers. All they have to do is ask them for an energy bill then we do the rest."
Pictured above: Left to right: Fidelity Energy MD Paul Havell; Fidelity Group CEO Simon Payne and Henley-on-Thames MP John Howell, who hosted the launch event at the House of Commons.