Exertis has completed the integration of Medium UK and is rebranding its AV division as Exertis Medium.
Medium, a specialist audio-visual distributor of projectors, flat panel displays, interactive systems and digital signage was acquired by Exertis last November.
Ian Sempers, said: "Retaining the Medium name recognises the reputation the company has gained in the market for providing AV solutions and is a clear message to vendors and customers that we will continue to offer the same services and support enhanced by the additional products, resources and reach of Exertis.
"Our concept of 'AV for all sizes' demonstrates our ability to provide our customers with anything from a simple cable to a large format display, or a single product to a complex AV solution. All of this from an enviable line-up of small innovative vendors to large commercial brands."