Exclusive Group has enlisted Martin Bichler to coordinate the expansion of its 100m-plus euro BigTec VAD business.
As BigTec Vendor Manager for EMEA & APAC he will be responsible for the business management of revenue and profit targets and for implementing and developing the global BigTec proposition alongside in-country sales teams.
"Martin is a talented channel operator with readymade BigTec credentials that make him the ideal choice to drive further expansion and success of our data centre transformation VAD business," said Barrie Desmond, COO of Exclusive Group.
"Martin's close vendor relationships and first-hand experience of rapidly changing channel dynamics will be vital to continuing our relevance and success in every local market."
Bichler added: "Major IT trends like advanced automation, hybrid cloud, hyper convergence and DevOps produce many significant new business opportunities for partners.
"Taking advantage of these changes is a defining challenge for channel partners around the world, and one that BigTec supports them to achieve."
He brings over 17 years experience in IT sales and channel management, including a decade in value-added distribution with Azlan and Arrow.
His most recent roles were at Brocade working with OEM and reseller partners in Germany and EMEA.