Wholesale comms provider Entanet has rolled out a new partner programme called Thrive!, which is underpinned by commitments to give resellers all they need to be successful in marketing, selling and supporting the firm's connectivity services.
The scheme offers a more granular matching of support requirements according to the needs of each partner in areas ranging from white label marketing resources through to pre-sales bid support.
The programme also gives partners a springboard into the full fibre market backed up by CityFibre which acquired Entanet a year ago.
Entanet CEO Elsa Chen stated: "This industry shift represents a huge opportunity for partners to become change-makers and grow."
Entanet's Head of Marketing Darren Farnden added: "Thrive! gives partners access to additional training materials, collateral and tailored support.
"Every partner has different needs and we've added a layer of support that can be tailored to how partners position themselves with their own customers.
"As you would expect from a company at the heart of the CityFibre Group, Thrive! is designed to help our partners unleash the potential of the full fibre revolution."