Wholesale connectivity provider Entanet has embarked on a promotional campaign to drive up sales of new FTTC connections and customer migrations for reseller and wholesale partners.
The move is an extension of a zero cost activation promotion on FTTC which ran for a defined period, but with the time limit removed Entanet believes its latest promotion removes a 'critical pricing barrier'.
Entanet has also introduced a promotion for service provider partners that take its EWCS (Entanet Wholesale Carrier Services), offering reduced costs for new connections and migrations to FTTC to help wholesale customers expand their business.
The free connection and migration promotion for resellers applies to all Entanet's mainstream FTTC broadband packages for businesses and home users and to both 12 and 24 month contracts.
Partners can take advantage of the offer for customers either activating an FTTC service for the first time or migrating to it from any other provider's conventional copper-based broadband services.
It can also be applied to migrations from another provider's fibre broadband and to migrations from LLU to Entanet's FTTC connections.
The separate wholesale promotion runs until 30th September 2014 and aims to help partners buying 'tails' and aggregated bandwidth (as opposed to predefined allowance packages) to increase their sales of FTTC connections, both to new and existing customers.
Paul Heritage-Redpath, Product Manager at Entanet, said: "FTTx already represents 20% of broadband subscribers globally and we see this as a growth market for UK resellers.
"Our previous reseller promotion for packaged broadband products, which we ran until the end of January this year, was successful. We have now evaluated the feedback and decided to extend the offer scope and to also provide additional incentives for our wholesale customers to drive FTTC sales."