The profile of a reseller's Corporate and Social Responsibility (CSR) strategy is playing a bigger role in buyer decision making, believes Darren Farnden, Head of Marketing at Entanet.
"According to the UK Small Business Consortium almost nine out of ten consumers are more likely to buy from a company that supports and engages in activities to improve the environment and contribute to society," he said.
"CSR is a big subject but it is just as important to smaller businesses as it is to large corporations.
"It's not just about multi-nationals ensuring they don't use child labour, becoming carbon neutral or using sustainable resources, it's about managing your reputation and ensuring that you are seen as a company that contributes to the general well being of society, as well as simply providing employment and driving business activity."
In a bid to give resellers a deeper insight into CSR Entanet has published an eBook that outlines the various aspects of CSR and offers advice on how to plan and implement a CSR policy.
"Customers today are well informed," added Farnden. "They can research your business online and social media means that reputations, good and bad, can spread fast. Building a good name can make a real difference."