Acquisition target EE has itself completed a strategic buy, snapping up distributor Mainline Communications Group to bolster its B2B channel capabilities. EE, the subject of a £12.5bn acquisition bid from BT, has been a prime mover in driving the adoption of 4G products and services in the business market.
The acquisition of Mainline enables EE to work more closely with its channel partners.
"Mainline is a responsive, efficient, and entrepreneurial distributor with excellent business practices and partnerships," said Gerry McQuade, CMO at EE.
"By acquiring Mainline, we will be able to extend their capabilities in support of our indirect B2B sales strategy."
The acquisition builds on EE's current share of 26% in Mainline, which will operate as a wholly owned subsidiary of EE and will continue to operate under the Mainline brand.
"Having been a part of the EE family for some time, we are proud to have played a key role in building and supporting EE's business customer base," said Andrew Boden, MD of Mainline.
"We are excited to be entering this new chapter in our relationship with EE, and we look forward to helping EE forge even more successful relationships with its channel partners."