Direct Response rebrands as The Yonder Digital Group

Following Direct Response's acquisitions of CallScripter, Ansaback and GoResponse the company has rebranded as The Yonder Digital Group.

Chris Robinson, Yonder Digital Group, said: "With this rebrand we confirm our commitment to provide client solutions powered by an omni-channel single view of the customer, allowing clients to fully understand the customer journey across channels that leads to real business results.

"We are able to provide the right intelligence for clients to balance risk and experience leveraging cross-selling and up-selling opportunities and delivering rapid problem resolution. This also allows us to measure and analyse performance and quality data across multiple touch points and maximise ROI on customer engagement for our customers."