Dimension Data has embarked on a campaign to sell one million new seats of Microsoft Lync Enterprise Voice by 2017 either hosted or on site. The $6bn global ICT services and solutions provider is aiming to capitalise on 30% year-on-year growth in Microsoft's Lync business.
"There are still millions of enterprise employees who would benefit from Lync," stated Peter Menadue, Dimension Data's Group GM for Microsoft Solutions.
Dimension Data currently has 500 Lync projects under its belt and according to Menadue the firm's Lync experience combined with its strategy to target all delivery models will provide a springboard into mature and emerging markets.
"In mature markets there is a desire to enable knowledge workers to communicate easily wherever they are," he added.
"While in emerging markets many organisations are leapfrogging traditional communications tools, particularly where existing infrastructure may be immature, and the desire to drive down cost and prepare for as-a-service is relevant.
"Our experience, together with our history of working with Microsoft over the past 10 years, ensures that we will meet the one million target."
Adding weight to his ambitious plans cited Menadue research by T3i Group on the impact of Microsoft Lync on the enterprise voice market.
The study reckons that 93% of enterprises have plans or already using or trialling Microsoft Lync, up from 80% on last year.
Meanwhile 59% of enterprises are planning (or are already deploying Lync Voice), up 45% in 12 months.
Giovanni Mezgec, General Manager for Lync Marketing at Microsoft, added: "In today's competitive, global business environment, teams need to collaborate more closely than ever before.
"With Lync available on-premises, in the cloud, or as a hybrid solution, enterprises have the option to evolve their IT at the pace they choose."