Mobile airtime distributor Daisy Distribution has added HTC to its hardware portfolio with the aim of increasing HTC's share within the business' handset mix by 5%.
The introduction of the HTC partner programme is the latest step within the Ipswich-based company's objective to grow its handset sales.
To achieve the growth target, Daisy Distribution's teams undertook a training exercise to ensure that there is a high level of knowledge when discussing HTC handsets.
The launch of the partner programme will also be supported by a series of promotions and sales-driven incentives to its partner base.
Julien Parven, Marketing Director at Daisy Distribution, commented: "Although we have offered HTC handsets for some time, we have now entered into an agreement to actively promote the device range across our business.
"HTC currently only represents a small percentage of our handset mix, but we would like to grow this number in line with the handset manufacturer's overall market position."