Former Selection Services channel chief Grant Daines has joined FluidOne as Channel Acquisition Account Director.
The appointment signals the start of a new partner recruitment campaign.
His previous experience includes a spell at Acorn and managing large partner accounts including Dell, Telstra, Level3 and USAF.
Daines also established fixed line and GSM specialists FLCC in 2006 and grew the business form his spare bedroom into a 12-strong operation based in Liverpool Street offices before exiting in 2010.
"With the diverse product portfolio and exclusive suppliers, this is the perfect time and place to drive revenue through expanding our channel, he said."
Head of Indirect Simon Stokes added: "Grant is joining FluidOne at an exciting time, overseeing the launch and adoption of FluidOne's new self-service platform to our partner and dealer channel."
The engagement with Daines follows FluidOne's recent appointment of Keith Wilkinson as Wholesale Account Director.