Hosted comms is the de facto lifeline for comms resellers stymied by diminishing revenues from traditional voice, according to Nick Guite (pictured), General Manager, Indirect and International Sales at BT Wholesale.
"Going hosted is the obvious choice," he stated. "The market is changing so resellers need to extend their portfolios and align their strategies with the evolving requirements of customers who want bigger bandwidth, more applications and the ability to work whenever and wherever they happen to be situated."
Connectivity is key irrespective of business requirements, pointed out Guite, and seamless connectivity across all devices can make the difference between success or failure.
"Build a plan and execute now," he stated. "Start your customers on the journey and they will be less likely to churn.
"Moving customers to IPVS and then into the hosted comms world is an option that throws the market wide open. Hosted is no longer the preserve of enterprise organisations, these solutions can be offered to customers of all sizes. If you don't move, your competitors will as they are hungry to acquire your customers."
The delivery of reliable and affordable products underpinned by business-grade connectivity is a proven formula for success, noted Guite, who is on a mission to give resellers a leg up to hosted revenue generation.
"We work closely with key resellers to help build their individual stories through training, collateral, white label information and other support mechanisms such as running end user events," he said.