Channel Telecom is hoping to put channel partners in touch with public sector opportunities by advertising its reseller delivered services in national Government directories.
Leads generated by the ad campaign will be delegated based on partner geographic location.
According to Channel Telecom MD Clifford Norton smaller telecoms partners often lack the resources to advertise and promote their services, especially to the public sector.
"The Government is encouraging public sector bodies to engage with smaller local suppliers, but procurement officers have to know where to look," he said.
"By advertising in Government directories we can stimulate leads for the range of connectivity and telecoms solutions our partners offer using Channel Telecom's voice and data services."