Beta Distribution targets 'no brainer' digital signage market following ContentWall acquisition

Beta Distribution is enabling resellers to target the digital signage market following its acquisition of ContentWall and subsequent launch of an AV services division headed up by ContentWall founder Jamie Blakemore, who set the firm up in 2015. "We can all see for ourselves the ever increasing presence of digital signage," said Blackmore. "It's a no brainer for resellers, offering more flexibility and impact compared to traditional forms of media."

Resellers have access to an end-to-end digital signage design, install and support service; and the argument advanced by Blackmore is that all organisations require new ways to engage more closely with their target audience.

"Traditional forms of static advertising such as posters and banners don't provide the level of interactivity demanded in today's digital age," added Blackmore.

"The challenge for resellers is to understand how to interest clients in a move to digital signage, and then present a complete solution with design, product selection, installation and post-sales support. This is where the new service from Beta fits in.