Aurora Kendrick James sets out future strategy

Aurora Kendrick James has confirmed that it will continue to trade under the Aurora brand name and remain independent of the Daisy Group which acquired Aurora's parent company Alternative Networks in November 2016.

Aurora MD Derek Watson stated: "With the Daisy acquisition now finalised we are investing heavily in our Affinity billing platform with a raft of new products set to be released."

Watson outlined that Aurora has put in place a long-term investment programme aimed at high end customers and a strategy to secure a greater proportion of its target billing market.

"Investments will enhance Aurora's supplier integrations to extend the single key provisioning to billing capability across a greater range of products and suppliers," added Watson.

"Affinity's cloud billing capability will also see further investment along with the product plan."

Aurora's data centre hardware is undergoing an upgrade that will triple the number of customers using Affinity's hosted bureau billing services.

Watson also emphasised that Aurora's largest customers should expect their call rating activity to be completed within a two hour window.

"Aurora has also introduced new capabilities that will increase customers' productivity and ensure they are able to get new products to market quicker," added Watson.

"Packages can be altered to best suite usage profiles while our revenue assurance and bill shock prevention system can be fine-tuned to the needs of the end user. This facility raises alerts on targeted usage via email and SMS and can also enact network bars to reduce further exposure of exceptional usage."

Aurora has also enhanced Affinity's reconciliation facilities to allow customers to match their supplier invoices to the charges they are passing on to their customers.

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