US-based Aspect Software has marked its first foray into the European channel market with the launch of a partner programme.
The customer engagement, workforce management and self-service solutions company has also appointed David Herzog as Senior Vice President for Worldwide Partners.
He was previously Senior Vice President of the firm's Cloud Business.
Herzog said: "The Aspect Via platform has been well received by both our customers and the industry. We are now offering the solution to our channel partners.
"The Aspect Via Reseller Program will take our channel efforts to the next level."
Aspect Via is offered via Amazon Web Services (AWS) and is designed to ease the costs of maintaining traditional loosely integrated contact centre point solutions for call centre, self-service/IVR and workforce management requirements.