Former channel chief for CenturyLink and Westcon Group Bill Corbin has joined 8x8 in the newly created role of Senior Vice President of Channels & Alliances, reporting directly to CEO Vikram Verma.
Corbin is tasked with ramping up the company's channel growth momentum and driving adoption of the just launched X Series platform.
"Bill has 27 years under his belt successfully finding new routes to market and growing global partner programmes," said Verma. "Under his leadership, 8x8 is well positioned to help our partners and joint customers succeed in the next wave of enterprise communications."
The contribution of 8x8's global channel programme to the firm's overall performance is increasing as illustrated in its latest Q3 when six of 8x8's top ten deals were won by channel partners. Channel bookings are up 50% year-over-year.
Corbin stated: "Partners are critical to 8x8's position in the mid-market and enterprise segments and with the positive response to the new X Series from customers, investors and analysts we will continue to invest in our partner growth to drive X Series adoption."
Corbin joins 8x8 from CenturyLink where he led a team of 400 employees and oversaw partner revenues of $3bn as Senior Vice President, Alliances and Strategic Partnerships.
He was previously Executive Vice President, Global Sales & Partner Management at Westcon Group, and also co-founded channels consulting business RedCard Solutions and Network Catalyst, a network integration company.