The UK's broadband target for 2030 is not suitable for purpose especially when compared to other nations.
That's the view of Mike Smith, Virgin Media Business Director of Small and Medium Business propositions, who believes that more education and a 'tailored' approach is need to truly benefit UK SMEs.
In response to the Federation of Small Businesses (FSB) report on UK broadband for SMBs, Smith said: "Small businesses are the lifeblood of our economy and digital is vital in helping them seize new opportunities. There is some great work already underway with initiatives such as the 'superConnected Cities', but further collaboration needs to focus on tailored solutions that meet the diverse needs of the UK's small businesses.
"It's also about educating the market, driving adoption and upskilling the UK to make the most of digital, for example 36% of businesses have no web presence and 46% would like to make more use of being online. In doing so, we can drive a stronger marketplace.
"It is only through looking at the challenge that the FSB raises from multiple angles that we, as an industry, can affect change," added Smith.