Hosted Voice Exchange (HVX), Daisy Wholesale's BroadSoft-based cloud telephony solution, was 'quickly swept onto the emerging rip curl' of cloud market adoption following its launch in January 2014, according to Product Director for Cloud Graham Harris.
He said: "As with any new technology, it takes time for resellers to gain confidence in the solution, however it is once that confidence has been established that you really start to see results. During the second part of last year, we witnessed a growth rate of 20% month-on-month."
The HVX service has developed over the year and now offers a monthly priced call statistics package that can deliver real-time business information.
"This statistics package, alongside the mobility solutions, call recording capabilities and CTI integration, means that there is no longer a gap when compared to the premise-based PBX," added Harris.
"In fact, when combined with the resilience and inherent disaster recovery facilities that HVX has to offer, it is clear to see that hosted voice can present far more to the modern business than the traditional PBX."
According to Harris this market moved from early adopter to early majority, a surge that he says is set to continue.
"Whilst there is no specific reason for this step change, undoubtedly the increased availability of competitively priced and robust data connectivity, including FTTC, has had a massive impact," he added.
"Customers have been able to benefit from reduced costs but still experience the excellent call quality of a hosted voice system.
"Another development that we have seen in the last 12 months is the increasing desire from end customers to minimise asset ownership and ensure the predictability of spend.
"Businesses have become increasingly keen to move away from spiky capital expenditure and are turning to subscription-based models for more and more services. 2014 proved to be a seminal year in cloud telephony as a significant tipping point was realised."