IPCortex has lifted the lid on a series of updates to CRM Connect, which delivers native integration with a range of CRM software solutions, and its Keevio web interface, which simplifies how businesses engage with customers and colleagues.
According to CEO Rob Pickering the updates reflect three key trends in the industry - contextual communication, customer engagement focus and the pervasive adoption of WebRTC.
"Many collaboration tools available today focus on the internal experience, but with the near ubiquity of WebRTC following its introduction into Safari, there's an opportunity for every business to radically improve the way they engage with their customers too," he stated.
"IPCortex is planning subsequent releases for Q3 and Q4 2018 to help companies transform their customer engagement and achieve new efficiencies by combining communication with key workflows."