Being different in business is critical to your success. Call it your unique selling proposition or your value-add, your difference distinguishes you in the marketplace.
It gives you a competitive advantage. It’s something your customers can embrace, it is the lifeblood of your organisation. Mitel®’s success is driven by a commitment to make a difference to our customers and to our channels.
Mitel has installed more than 250,000 communications systems for over 20 million users in more than 90 countries. In the UK market for next generation IP telephony, Mitel continues to lead the way as Number 1 in the market for SMB organisations with less than 100 users and Number 2 in the total market (based on market share for IP extensions, source MZA). In the process, Mitel has earned a reputation for driving the communications industry forward with solutions that are not only innovative, but also intuitive and easy to use. By partnering with Mitel, you can help your customers work faster and collaborate more effectively, have faster access to subject matter expertise, greater knowledge sharing, more cohesive decision-making and gain a faster time to market.
But it’s not just about having the best products. Mitel’s success is driven by a commitment to providing proactive and professional support to our channels. Mitel’s channel empathy and flexibility is a key differentiator in an industry dominated by larger, more prescriptive vendors. Mitel works hard to understand our channels’ needs and work proactively with them to mutual benefit, an approach that helped Mitel win the 2006 Channel.
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'Examples of success in the industry are typically male. As an industry we need to address this imbalance, to share and embrace a different success model that women can bring. The question is - how do we break the mould?'
Elsa Chen, CEO, Entanet